Our Story

Founded in 2019 by Megan Newbery, Loveland is built on the foundational belief that a love of fashion doesn't need to come at the detriment of our environment.  

Our aim is to provide consumers with a luxury eco friendly product that is ethically made, to build a brand that they can trust. Sustainability, practicality & quality are at the heart of all that we do!

Our proudly Australian label celebrates comfort and luxury using sustainable and natural fabrics, designed in a classic timeless style you can count on.

Partnering with ECONYL®, we currently use fabric crafted from a regenerated nylon that is made from abandoned fishing nets pulled from the oceans & nylon waste destined for landfill!



Our Promise to You
We promise to be 100% transparent and honest with our customers, offering full disclosure in our production process. You can find all information related to manufacturing, fabrics & production on our "Behind The Scenes" page.

We promise to always uphold a strong ethical practice, using sustainable materials and being as eco conscious as possible..

Everything we use, produce, promote, touch & sell advocates for our mission and beliefs. Loveland was created for conscious, passionate activewear lovers who know how important ethical and eco-friendly purchases are for the earth! We bring you luxury, eco-friendly products at a price that both you and the earth can afford ;)

A label made with love for the modern eco conscious woman.

THIS IS LOVELAND.

#bepartofthechange